diff --git a/README.rst b/README.rst
index c267832..4288aa6 100644
--- a/README.rst
+++ b/README.rst
@@ -5,8 +5,7 @@ This repo exists to provide an `example setup.py <https://github.com/kennethreit
 
 ``setup.py`` files can be daunting to approach, when first starting out — even Guido has been heard saying, "everyone cargo cults thems". It's true — so, I want this repo to be the best place to copy–paste from :)
 
-`example setup.py <https://github.com/kennethreitz/setup.py/blob/master/setup.py>`_
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+**`example setup.py <https://github.com/kennethreitz/setup.py/blob/master/setup.py>`_**
 
 ✨🍰✨