diff --git a/README.rst b/README.rst
index 4288aa6..298034b 100644
--- a/README.rst
+++ b/README.rst
@@ -5,7 +5,7 @@ This repo exists to provide an `example setup.py <https://github.com/kennethreit
 
 ``setup.py`` files can be daunting to approach, when first starting out — even Guido has been heard saying, "everyone cargo cults thems". It's true — so, I want this repo to be the best place to copy–paste from :)
 
-**`example setup.py <https://github.com/kennethreitz/setup.py/blob/master/setup.py>`_**
+`**example setup.py** <https://github.com/kennethreitz/setup.py/blob/master/setup.py>`_
 
 ✨🍰✨