diff --git a/README.rst b/README.rst
index 01b2d9a..e3d21ac 100644
--- a/README.rst
+++ b/README.rst
@@ -3,7 +3,9 @@ setup.py (for humans)
 
 This repo exists to provide an `example setup.py <https://github.com/kennethreitz/setup.py/blob/master/setup.py>`_ file, that can be used to bootstrap your next Python project. 
 
-`setup.py` files can be 
+``setup.py`` files can be daunting to approach, when first starting out — even Guido has been heard saying, "everyone cargo cults thems". It's true — so, I want this repo to be the best place to copy–paste from :)
+
+✨🍰✨
 
 To Do
 -----