diff --git a/README.rst b/README.rst
index c814d61..8b665c5 100644
--- a/README.rst
+++ b/README.rst
@@ -3,7 +3,9 @@
 
 This repo exists to provide an `example setup.py <https://github.com/kennethreitz/setup.py/blob/master/setup.py>`_ file, that can be used to bootstrap your next Python project. It includes some advanced patterns and best practices for ``setup.py``, as well as some commented-out nice-to-haves.
 
-``setup.py`` files can be daunting to approach, when first starting out — even Guido has been heard saying, "everyone cargo cults thems". It's true — so, I want this repo to be the best place to copy–paste from :)
+For example, this ``setup.py`` provides a ``$ setup.py upload`` command, which creates a universal wheel (and sdist) and uploads your package to PyPi using `Twine <https://pypi.python.org/pypi/twine>`_, without the need for an annoying `setup.cfg` file. 
+
+In short, ``setup.py`` files can be daunting to approach, when first starting out — even Guido has been heard saying, "everyone cargo cults thems". It's true — so, I want this repo to be the best place to copy–paste from :)
 
 `Check out the example! <https://github.com/kennethreitz/setup.py/blob/master/setup.py>`_